Plenty of big names who start out in politics end up becoming celebrities in their own right. Aside from their policies, the public latches on to their personality, trademark quotes, and even their appearance. This was evident when Sarah Palin, the former governor of Alaska, entered into the public eye in 2008 as running mate for John McCain during his presidential campaign. She became a nationwide headline and as a result, her sense of style was a topic of conversation.

At first, Palin had a pretty standard form of dress. “I was just your average hockey mom,” she told the audience at the Republican National Convention in 2008 (via Speakola), but it’s since become clear that her wardrobe did not directly reflect that sentiment. Her outfit of choice was often a solid-colored blazer and black pencil skirt with stockings and black shoes. Her hair was always back, usually in a Y2K-esque Bumpit style for lift and with bangs swept to the side. And of course, she always wore her signature glasses. The complete look instantly became synonymous with Palin.

But by the time she left Alaskan office in 2009, Palin’s attire started to change. Her standard structured blazer that mimicked menswear fell out of favor and she instead personified the image of a mom who wanted to look stylish and fun. It’s clear to see how Palin’s preferences have evolved as time has gone on, varying between workwear and picks for a night out. Over the years, the type of garments she would gravitate towards transformed from professional office attire to a laid-back (and sometimes sexy) wardrobe.
2010-2011: Sarah Palin lives life outside of politics in business casual attire
Sarah Palin waves from the stage in a leather jacket

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After Sarah Palin resigned from her position as governor of Alaska in 2009, she pivoted from politician to television personality. By 2010, Palin had her own show on TLC which showcased her life as a mother, including the comfortable clothes she would wear around her home. This in turn led to a departure from Palin’s previous polished wardrobe and soon she was seen in clothing that had less structure. She also embraced more modern types of shoes. including heels that were decorated with chic animal prints.

Palin shifted to patterns, prints, and softer fabrics like lace which revitalized her wardrobe. Her skirts inched shorter and she began to “let her hair down,” as it were: literally and in terms of fashion and styling. She would start experimenting with different hairstyles that strayed from her typical tight up-do. Rather than blazers, Palin veered more towards blouses or tops, and even sweater dresses with collars to maintain an element of professionalism. Her shoes looked less traditional as she seemed to favor pumps and even platform sandals. This time period clearly represented her transition from politician to civilian and marked the first time she’d been seen in public with what would become her beloved leather jackets.
2012-2014: Sarah Palin dresses casual with a hint of country flare
Sarah Palin smiles with two officers while wearing a puffer vest

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By 2012, Sarah Palin was finished dressing for business. She made it obvious that she was embracing her “fun mom” side and would dress however she saw fit. At first Palin combined the best of both worlds with prim and proper blouses that could be worn in a beach town, but soon was increasingly opting for tight-fitting sequined T-shirts. Her casual garb looked comfortable, like something that any suburban mom would find at a nearby clothing store to wear. Her wardrobe at times appeared a bit more daring as she would opt for sparkle or a statement accessory, including necklaces, chunky bracelets, or even a big belt. Cowboy boots became a regular for her much like Kristi Noem and other politicians who’ve tried to make cowboy boots business casual — a far cry from her footwear of the years before.

Palin shifted her hairstyle as well and left behind her previous tight up-do in favor of waves that fell on her shoulders. Her bangs were now front facing and a bit feathered. As she traveled around promoting the books she had written, she tried out different types of coats including long metallic drapery and sporty puffer jackets. Her love of layering was apparent and gave her more opportunities to try out new fashion choices.
2015-2019: Sarah Palin’s got legs and knows how to use them
Sarah Palin attends formal events in elegant outfits with short skirts