It’s a dog-eat-dog world out there for fast food chains. Brands like McDonald’s, Burger King, KFC, Jack in the Box, Taco Bell, Wendy’s, and more all pull in major revenue every year thanks to their thousands of restaurants dotted all over the place. But they also fight each other tooth and nail for business. It can get pretty competitive when it comes to marketing themselves in pursuit of Americans’ culinary tastes and food budgets. So it should be no surprise to you to see that some of these iconic brands have done some really crazy things to set themselves apart!In this list, you’ll read about ten wild instances of fast-food companies going above and beyond to separate themselves from their competitors. These aren’t just some wacky additions to their value menus, either. From branded hotels to international consulates (yes, really) to fast food-flavored fragrances, these stunts go to the next level. Order’s up!
The fragrance industry is an enormous market. Today, it’s valued at billions and billions of dollars worldwide. And with its size, the number of unique fragrances available is far more diverse than one might assume. Celebrities and timeless brands alike have jumped in on the fragrance market to make big money. So why can’t fast food chains do it, too?In 2012, Pizza Hut decided to join the fragrance craze. Their idea: create a limited-edition perfume that replicated the scent of freshly baked pizza dough. While many initially thought this was a joke, the product was, in fact, real. Sadly, it was produced only for a short time.Pizza Hut Canada had the idea to develop the fragrance as part of a campaign to celebrate reaching 100,000 followers on Facebook. Just 110 bottles were created in the stunt. And they weren’t even sold; they were merely given away to lucky fans as a promotional gift.
Nowadays, if you wish to acquire a bottle of this unique scent, your only hope is to search online marketplaces like eBay. The fragrance is no longer available in stores and likely won’t be made again. But there is still hope, pizza fans! There are other pizza-scented fragrances available in the marketplace today. You know, just in case you ever want to smell like Pizza Hut for your next date.[1]
FOOD | MAY 13, 2023
Ten Weird and Wacky Fast Food Stunts
by Selme Angulo
fact checked by Darci Heikkinen
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It’s a dog-eat-dog world out there for fast food chains. Brands like McDonald’s, Burger King, KFC, Jack in the Box, Taco Bell, Wendy’s, and more all pull in major revenue every year thanks to their thousands of restaurants dotted all over the place. But they also fight each other tooth and nail for business. It can get pretty competitive when it comes to marketing themselves in pursuit of Americans’ culinary tastes and food budgets. So it should be no surprise to you to see that some of these iconic brands have done some really crazy things to set themselves apart!In this list, you’ll read about ten wild instances of fast-food companies going above and beyond to separate themselves from their competitors. These aren’t just some wacky additions to their value menus, either. From branded hotels to international consulates (yes, really) to fast food-flavored fragrances, these stunts go to the next level. Order’s up!RELATED: 10 BIZARRE FOREIGN VERSIONS OF AMERICAN FAST FOOD
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Smells Like the Hut!
Eau de Pizza Hut by Pizza Hut: Perfume Review / Fragrance Review
The fragrance industry is an enormous market. Today, it’s valued at billions and billions of dollars worldwide. And with its size, the number of unique fragrances available is far more diverse than one might assume. Celebrities and timeless brands alike have jumped in on the fragrance market to make big money. So why can’t fast food chains do it, too?In 2012, Pizza Hut decided to join the fragrance craze. Their idea: create a limited-edition perfume that replicated the scent of freshly baked pizza dough. While many initially thought this was a joke, the product was, in fact, real. Sadly, it was produced only for a short time.Pizza Hut Canada had the idea to develop the fragrance as part of a campaign to celebrate reaching 100,000 followers on Facebook. Just 110 bottles were created in the stunt. And they weren’t even sold; they were merely given away to lucky fans as a promotional gift.
Nowadays, if you wish to acquire a bottle of this unique scent, your only hope is to search online marketplaces like eBay. The fragrance is no longer available in stores and likely won’t be made again. But there is still hope, pizza fans! There are other pizza-scented fragrances available in the marketplace today. You know, just in case you ever want to smell like Pizza Hut for your next date.[1]
9
I Do… Want Fries with That
We Had A McDonald’s Wedding In Hong Kong
Food and romance just seem to go together. It’s no wonder that going out for dinner on a date is such a common practice. Sharing a meal with someone creates an intimate experience that can set the stage for a meaningful connection. However, not all food establishments are created equal when it comes to romantic dining. Fast food is not really an ideal choice for a first date! But it can be an unexpectedly charming destination for couples in long-term relationships.In recent years, popular fast-food chains have taken notice of the potential for romantic occasions like that. Some have even created special offerings to cater to this demographic. For example, in 2017, Dominos Pizza launched a wedding registry that allowed couples to request pizza for their big day. The registry offered a variety of pizza-themed options, such as different types of pizza and gift cards in varying cash amounts.Then, McDonald’s took things to the next level. In the company’s Hong Kong eateries, managers have begun to recognize the appeal of hosting weddings at their restaurants. The Asia-based franchises in the chain now offer customized wedding packages of all kinds. They range from basic balloon decorations to a deluxe package that includes personalized invitations and gifts for up to 50 guests. Couples can even reserve the restaurant for two hours, complete with an audio setup and a wedding DJ!While it may seem unconventional, fast food chains are clearly starting to recognize the unique appeal of food-centric romance. Who knows—maybe a Big
