“Holiday Cheer for LeBron James’ Family as Savannah Receives Special Gift from $30 Million Sponsor Beats By Dre”
The festive spirit is alive in the James household as Savannah James, wife of NBA icon LeBron James, receives a special holiday gift from their long-standing $30 million sponsor, Beats By Dre. LeBron inked this lucrative deal with Beats By Dre in 2008, and the family continues to enjoy the benefits, as demonstrated by the recent gift.
Savannah took to her Instagram story to share her gratitude for the pair of Alo x Beats by Dre headphones. She expressed her appreciation, captioning the post, “Thank you Beats @bydre fam. The collab is 🔥@alo.” The featured headphones are part of a special collaboration with Alo, a yoga and wellness company, resulting in a limited-edition collection called Alo x Beats by Dre: Royal Edition. Notably, these headphones are adorned with ear muffs fur to keep ears warm, adding a touch of luxury to the holiday season.
LeBron’s association with Beats By Dre dates back to 2008 when he received a small stake in Beats Electronics. His involvement was simple – wearing the product. Over the years, LeBron has been a loyal ambassador, and his influence played a role when Beats By Dre became the official headphones of the NBA in 2018. Reflecting on his relationship with the brand, LeBron mentioned, “My relationship with Beats goes back to the start. I’ve been close to Jimmy Iovine for years and obviously have deep admiration for Dr. Dre.”
LeBron, known for his passion for music and headphones, even has his own signature line of Beats products. The partnership has been a success, with LeBron making $700 million in the company since 2008. Beyond LeBron’s involvement, the Beats by Dre brand has extended its connection to the James family, as LeBron’s son, Bronny James, signed a deal with the brand in 2022, becoming the “first high school athlete in the roster.”
The family’s connection with Beats By Dre was further emphasized in an October ad campaign titled “King and the Viking,” where LeBron named his wife, Savannah James, as the most important person in his life. The James children, Bronny, Bryce, and Zhuri, also participated in the campaign, showcasing the family’s bonds and LeBron’s enduring status as “King James” in basketball.
